If you want to buy Italian Kiwi Fruit, that's Price Look-Up code, or PLU, you'll need. Otherwise, you might be charged for homli fruit (#4300)!
Conventionally grown products will have a 4 digit PLU code.
Organic products will have a 5 digit code starting with the number 9.
Genetically engineered (GE or GMO) products will have a 5 digit code starting with the number 8.
My kiwi fruit was not organic.
For a complete list, look here International Federation for Produce Coding